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Understanding Business Networking

Advertising and marketing are not the only means that makes a business be filled with customers and clients. Referrals and networking do more for business. Building a web of contacts of clients and resources can be the difference between success and failure. One of the fastest growing techniques for client attraction is business networking. Networking is creating relationships that can lead to sales. It is the marketing strategy that can super-size your business.
The term business networking refers to the practice of people spreading knowledge of their business, products, and services to others in a manner that leaves a good impression, lets people recall you and your business, and encourages the formation of strategic alliances. Business networking is more about making yourself and your company, product or service attractive to others than just selling to them. It is a process of meeting and familiarizing with others, and building relationships that are important to the success of y…

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